Emirates airline has announced they signed a Memorandum of Understanding (MoU) with Crypto.com to explore ways to integrate Crypto.com Pay within its payments systems. Integration is expected to take effect next year.
Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer, states, “Partnering with Crypto.com to integrate cryptocurrency into our digital payments system reflects Emirates’ commitment to meeting evolving customer preferences, in addition to tapping into younger, tech-savvy customer segments who prefer digital currencies. This strategic move is in line with Dubai’s vision to be at the forefront of financial innovation while at the same time providing our customers with greater flexibility and choice in how they transact with Emirates.”
Eric Anziani, President and COO of Crypto.com, states, “We’re delighted to complete the signing of this important MoU with Emirates Airline. As we continue to expand the everyday use case for crypto, integration with exceptional partners such as Emirates will bring real momentum to the digital asset industry and enable both companies to offer genuine innovative finance solutions for our customers. We look forward to working together as we continue to build our crypto offering in the GCC.”
Emirates and Crypto.com will also explore leveraging promotional marketing campaigns to create awareness and encourage adoption of this new payment solution.