MicroStrategy Incorporated (Nasdaq: MSTR) today announced it is now doing business as Strategy. The company also created a new logo to include the Bitcoin symbol, and changed their primary color to orange, representing “energy, intelligence, and Bitcoin.”
Michael Saylor, Founder and Executive Chairman of Strategy, states, “Strategy is one of the most powerful and positive words in the human language. It also represents a simplification of our company name to its most important, strategic core. Antoine de Saint-Exupery said, ‘Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.’ After 35 years, our new brand perfectly represents our pursuit of perfection.”
Phong Le, President and CEO of Strategy, states, “Strategy is innovating in the two most transformative technologies of the twenty-first century – bitcoin and artificial intelligence. Our new name powerfully and simply conveys the universal and global appeal of our company, and the value we bring to the strategies of our shareholders, customers, partners, and employees.”